There could be several reasons why patients are not choosing your practice, and the existing ones are not returning. These include:

⛔️ Poor Online Presence. A lack of online presence (website, social media) makes it harder for patients to find your practice.

⛔️ Increased Competition. Competition in healthcare has grown. Patients are likely to choose another provider if your practice does not stand out from the competition.

⛔️ Poor Patient Experience. Long wait times, difficulty scheduling appointments, and a lack of focus on patient needs lead to unsatisfied patients. These make patients less likely to return for the next appointment and more likely to switch to a different healthcare provider.

Here are some statistics related to acquiring new patients and retaining the existing ones:

📊 5% of all Google searches are health-related.

📊 90% of patients use social media for health information.

📊 94% of patients check online reviews to evaluate a healthcare provider.

📊 60-80% of patients prefer online appointment scheduling.

📊 There is a 5-20% chance that new patients will return for a second visit.

📊 There is a 60-70% chance that an existing patient will continue to visit a healthcare provider.

📊 81% of patients are not satisfied with their healthcare experience.

📊 36% of patients left their healthcare provider in the last two years.

Given these numbers, patient acquisition and retention are both important in growing your practice and increasing revenue.

Attracting new patients and retaining your existing patients can be challenging. But if you want to see success in your practice, you need to take action STAT!

This strategy is made for health business or clinic owners, or healthcare providers in private practice.

If you want to:

✅ Promote your services to potential new patients.

✅ Develop trust and loyalty from your existing patients.

✅ Establish an online presence to reach more patients who can benefit from your care.

✅ Stand out from your competitors.

✅ Build your reputation as an expert in your field.

Then, this strategy is for you! Keep reading to learn more...

I developed this strategy to help healthcare businesses, clinics, and providers attract and retain more customers/patients.

The strategy involves 4 phases: Captivate, Alter & Nurture, Retain, and Establish Trust.

Phase 1️⃣: Captivate

Attract new patients by getting them to notice you:

• Identify your unique professional identity or "brand identity" that will help you stand out.
• Optimize your social media profiles (Linked In, Facebook, Instagram, etc.) by highlighting your professional expertise and unique identity.
• If you have a website or want to create one, ensure that it reflects your professional or brand identity and highlights your services.
• Create health-related social media content, blog posts, or videos that engage, educate, and entertain.
• If it is within your budget, promote your services through ads on social media and search engines.

These strategies are ideal for health business start-ups and providers starting their practice who want to establish an online presence.

Phase 2️⃣: Alter & Nurture

Convert profile viewers or website visitors into loyal patients:

• Generate leads by offering something of value for free. It could be free health guides related to your practice or a free webinar. This will be in exchange for their email address which you can use to further promote your practice.
• Offer online booking systems that are easy to use.
• Set a regular posting schedule for health-related content on your social media platforms, website, or blog.
• Send email newsletters containing health and wellness tips.

These are recommended for those who already have an online presence and want to generate and nurture leads.

Phase 3️⃣: Retain

Ensure that patients will keep coming back for your services:

• Send email/SMS reminders for patients with upcoming appointments.
• Provide email updates about your practice, such as new policies or services you offer.
• Send email newsletters with valuable health education content.
• Encourage patient reviews and satisfaction surveys to improve your services.

These strategies can be helpful for those facing challenges with patient retention.

Phase 4️⃣: Establish Trust

Build patient trust and long-term relationships:

• Highlight your expertise, credentials, and certifications in your social media profiles or website.
• Encourage patients to share testimonials and success stories while maintaining their privacy and confidentiality.
• Develop referral or loyalty programs for established patients.

These are ideal for those with established patients who want to attract more patients through referrals.

Want to implement those strategies to elevate your practice?

I offer copywriting services for various online platforms:

🌐 Website copy and social media profile description

📜 Blog posts, newsletter, and articles

📱Marketing copy (social media, ads, email)

📄Landing pages (freebie, webinar, sales, opt-in)

Whatever phase in healthcare marketing you are in, I can write copy that suits your needs.

Let's work together! Book a 30-minute discovery call with me.